The Influencer’s Playbook: Effective Negotiation Strategies for Profitable Brand Deals

In this live and interactive webinar, entertainment lawyer Casey Handy-Smith will guide you through the essential strategies and techniques to enhance your negotiation skills, enabling you to command better deals, increased compensation, and mutually beneficial partnerships with brands.

August 16, 2023
12pm PT/2pm CT/3pm ET

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    Casey Handy-Smith

    Founder and Managing attorney of C. Handy Law

    Meet the Speaker

    Casey partners with creatives and entrepreneurs to protect their legacy, build a solid legal foundation, and negotiate their worth. Over the past 9 years, Casey has served as legal counsel to influencer talent agencies and multi-7 figure content creators, negotiating brand partnerships with companies, including Meta, Proctor & Gamble, Essence, Universal Music Group, Coca-Cola, and Paramount Pictures, among others. Casey prides herself on reaching deals that protect her clients rights and allow them to leverage their IP for generational wealth.

    What will you learn?

    • Navigating Contract Terms: Get insights into key terms to review and negotiate in every brand deal
    • Understanding Your Value: Learn what your rights are as a content creator and how to identify them in contracts
    • Setting Clear Objectives: Establish your goals and objectives to safeguard your interests and create mutually beneficial relationships with brands
    • Effective Communication: Discover the fastest and most effective way to negotiate with brands, turning one-time collaborations into sustainable and lucrative partnerships